Since there are a lot of platforms and channels online, it’s easy to get lost when you’re managing multiple campaigns for your business. To keep a lid on your content creation deadlines and channel posting times, you’ll need a content calendar.
What is a Content Calendar?
Yes, like the term itself suggests, it’s a calendar where you can manage your campaign. A content calendar should contain:
- A matrix representing a month.
- Topics of content you need to create within the month.
- Deadlines for content submissions.
- The type of content you’re posting
- Posting times on particular platforms or channels.
Why Make a Content Calendar?
1. You’ll be able to ship content on a consistent basis
Consistency is the key to social media. Thanks to a social calendar, your online presence will not be irregular since you’ll know if there are gaps between the times you drop content.
2. You’ll be making use of your time better
Social media can be a time sink if you’re not careful. A content calendar allows you to pre-schedule posting and distribution way in advance so things can go rolling without you.
3. Helps you avoid duplication
If you plan on making massive amounts of content, you need to be aware of what you’ve already won and done. A content calendar can remind you of previous topics you’ve already tackled.
4. It allows you to factor in the variety.
You should not make the same piece of content in the same form twice A content calendar will make you aware of the content type you’ve already done on a particular topic so you can offer variety without having to think of something totally new.
5. Keep track of red-letter days
Like a real calendar, a content calendar can serve as a reference for important holidays and special times. It can tell you when Christmas season starts so you can prep your holiday content or make inspiring and romantic infographics when Valentine’s comes around.
How to Create a Content Calendar?
1. Research and strategize first
You’ll have to pool information on your audience, their habits, the type of content they like, and the platforms where your brand will gain the most traction. You can do this by checking on your social media performance metrics.
2. Plan the content
You should begin planning the content you aim to produce for the audience. This planning should work in concert with your SEO strategy as well so you can also synchronize your on-page SEO with your content distribution.
3. Identify how often you’ll post
Once it’s crystal clear to you when your audience is online by looking at your social media metrics, you set a definite schedule when you should be posting our content and boosting it.
4. Classify and prioritize certain content
If you truly have a bead on what your customers like, you should be able to come up with the kinds of content they like more often. This means setting amounts of the kinds of content you’ll produce within a specific period.
5. Identify where your content is kept
Basically, you will also need to create a system to tell your digital marketers where you’re keeping pieces of content so they can easily find it and post it at the right time.
A content calendar will easily serve as your operations dashboard and the heart of your activities for a specific client. Apply what you’ve learned here today so you can instantly market better online.